E-Commerce Manager

Role Overview

Responsible for driving the performance, growth, and day-to-day operation of a direct-to-consumer E-commerce business, owning the end-to-end online customer journey and delivering strong commercial results.

Key Responsibilities

• Own and deliver the E-commerce strategy to drive traffic, conversion, AOV, and retention

• Manage day-to-day site operations, ensuring accuracy across product data, pricing, stock, and content

• Lead UX/UI optimisation, site enhancements, and new feature rollouts

• Oversee seasonal and capsule product launches across homepage, collections, and product pages

• Own site merchandising strategy across key categories and campaigns

• Monitor site performance and trading, proactively identifying risks and opportunities

• Produce and analyse daily, weekly, and monthly performance reports

• Use data and insights to optimise assortment, merchandising, and customer journey

• Lead A/B testing, personalisation, and experimentation initiatives

• Ensure a consistent, high-quality customer experience across all digital touchpoints

• Support omni-channel and international E-commerce growth initiatives

• Manage product listings and performance across third-party marketplaces

• Partner with logistics and operations teams to ensure smooth fulfilment and returns

• Work closely with Digital Marketing to align campaigns, content, and site experience

• Oversee SEO best practices across site content and product pages

• Act as the central point of contact across cross-functional teams

• Manage external agencies, developers, and technology partners

• Monitor industry trends, competitors, and emerging technologies

• Ensure compliance with accessibility and digital standards

• Present performance insights and recommendations to stakeholders

Requirements

• Proven E-commerce experience within a fast-paced retail or DTC environment