Who we are: Gather Health delivers Social Primary Care to older adults. Our differentiated care model and proprietary technology address the whole-person needs of older, dual eligible adults. Our Social Primary Care solution encompasses care and community within Gather Health Centers and in patients' homes.

Founded in 2022 and part of the Healthcare Foundry Portfolio, Gather Health operates in Massachusetts and works with payer partners on value-based care economics to deliver integrated care. Gather's leadership has experience building scalable primary care platforms for vulnerable populations. Gather has raised $30M backed by Maverick Ventures, Khosla, and HC9 Ventures.

The final job title (Senior Manager or Director) will be determined based on the incumbent's experience.

Summary of the Sr. Manager/Director of Marketing Role: This newly established position will be responsible for developing and executing comprehensive branding and marketing strategies tailored to engage older adults, community agencies, providers, and other referral sources. The successful candidate will design marketing initiatives that embody our person-centered philosophy and effectively communicate the value of our socially-supported care model in improving patient outcomes. In collaboration with Growth, Operations, and Clinical teams, the Sr. Manager/Director of Marketing will produce narratives demonstrating our contributions to health equity and community wellness while supporting organizational growth.

• Develop and manage our brand messaging across all touchpoints to ensure consistency with our mission and values
• Own the company website as a primary growth channel including UX, messaging, conversion rate, SEO, landing pages, CTAs and content performance
• Manage the marketing automation CRM including lead capture, scoring, routing, nurturing workflows, automated email sequences and lifecycle campaigns
• Build comprehensive marketing strategies that reach older adults in underserved communities and educate them about our unique care model focusing on digital marketing strategies
• Develop patient engagement campaigns including direct outreach materials, community event planning, and digital presence management
• Create provider relationship marketing materials to strengthen referral partnerships with hospitals, specialists, and community organizations
• Develop and implement a measurement framework to track patient acquisition, gauge community awareness, and analyze campaign effectiveness
• Own the marketing budget, partnering with leadership to forecast needs and demonstrate a clear return on investment

Minimum Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of healthcare marketing experience; demonstrated expertise in patient acquisition and community engagement is highly desirable
• Proven ability to build marketing functions in startup or growth-stage healthcare organization
• Strong writing and storytelling skills with ability to create compelling content across multiple channels
• Experience with digital marketing platforms, social media management, and graphic design tools
• Knowledge of healthcare marketing compliance requirements and patient privacy regulations
• Ability to work independently while collaborating across growth, operations, and clinical teams
• Demonstrated success in community-based marketing and local market penetration strategies
• Familiarity with Salesforce and marketing automation tools
• Experience marketing within a value-based care model is a significant plus

• Health: Comprehensive medical, dental, and vision with day-one eligibility
• Protection: Company-paid Life, Short-Term, and Long-Term Disability insurance
• Retirement: 401(k) with company match and immediate vesting
• Time Off: Generous PTO that increases with tenure and 11 paid company holidays
• Wellness: Employee Assistance Program (EAP) and supplemental benefit options

Gather Health is committed to equal employment opportunity. We embrace diversity and are dedicated to creating an inclusive workplace for all candidates and team members. Employment decisions are made without consideration of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, marital status, age, disability, political beliefs, military experience, genetic information, or any other characteristic protected under federal, state, or local legislation. Gather Health uses E-Verify to confirm the work authorization of newly hired employees.