Growth Marketing Manager
New York City, San Francisco Bay Area, Portland Maine, or Remote USA
We believe that climate adaptation is a necessity, not a luxury, and communities deserve access to powerful software that helps them plan for the future. The challenge of climate change is complex - it implicates how municipalities plan, manage capital, and communicate to both residents and higher levels of government. Forerunner helps local communities do these things better by empowering them to access, understand, and mobilize local-level flood risk data at scale.
About the position: We're looking for a data-driven Growth Marketing Manager to join our marketing team. In this role, you will be the owner of new pipeline generation, driving measurable, repeatable growth to support our sales team. You will:
- Own pipeline creation strategy and execution. You will drive impact across key metrics including demos booked, Sales Qualified Opportunities, ARR, and conversion rates, partnering with leadership to hit ambitious targets.
- Optimize high-ROI channels. You will evaluate performance and manage budget allocation to maximize efficiency in our existing high-ROI channels.
- Build and execute new channel strategies. You will expand our reach through press, SEO, partnerships, and social platforms, determining the best ways to scale our presence across our different audiences/segments.
- Partner with Sales on Account-Based Marketing (ABM). You will identify high-priority government agencies and execute tailored campaigns, ads, and personalized engagement tactics to support outbound efforts.
- Design and manage lifecycle nurture flows. You will own automated email sequences and persona-specific onboarding drips, partnering with Customer success teams and Content teams to align messaging with the complex government buyer journey.
- Analyze and report on performance. You will track CAC efficiency, conversion funnels (MQL ? Closed Won), and marketing-sourced pipeline to continuously improve our ROI.
About you: As a key driver of our growth engine, you will help us identify and connect with the government leaders who need Forerunner most. In general, you might be a good fit if you:
- Have 6-8 years of B2B growth experience. You have proven success navigating long, complex B2B sales cycles (experience in GovTech, HealthTech, or RegTech is a plus).