Locations: Redwood City, California, United States of America

• Los Angeles - Del Rey
• United States of America

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

We're looking for a Brand Marketing Manager to come and join The Sims team! This is a pivotal marketing role supporting the development of innovative, impactful global go-to-market campaigns for The Sims, from initial GTM strategy to final marketing execution and live service marketing.

We're excited to add a marketing leader to the team who has conviction, champions brave marketing & creative work and can confidently lead a cross-functional team.

The Brand Marketing team are the leaders of integrated campaign planning and execution and are responsible for taking our brand, products and experiences to market.

Responsibilities

• Support the development of go-to-market strategy and multi-channel, global marketing execution for The Sims
• Architect high-impact marketing campaigns and create high-quality marketing assets that drive outstanding reach and engagement
• Author beat briefs, track beat readiness and partner with cross-functional global and regional marketing teams to activate campaign beats
• Apply player, market and product insights, along with business objectives and strategies, to define go-to-market approach, tactics and KPIs
• Set marketing KPIs that span acquisition, engagement, retention and evangelism
• Connect marketing with product and business deliverables, track and interpret campaign performance data and translate into actions
• Inspire a cross-functional team of marketers with a shared purpose to achieve and learn from campaign activations, partnering with them to create integrated plans from strategy through to execution, delivering on campaign goals
• Partner with Marcom and Creative to build inspiring and effective marketing content and creative
• Partner with your regional counterparts to ensure the way we bring our games to market honors our global strategy and brand
• Ensure cohesive collaboration among the marketing team with key stakeholders, establishing communication touchpoints on a weekly, monthly, and quarterly basis
• Create budget allocation and manage the deployment of annual franchise marketing budgets, informing optimization of investments throughout the year according to campaign and channel performance
• Inform fiscal year budget allocations, update budget documents for quarterly estimates and drive monthly budget review meetings with stakeholders

Qualifications

• 5+ years of cumulative experience in brand marketing
• At least one year of experience leading global marketing teams at a senior level
• Passion for entertainment - from movies, series, live events to games
• Experience working in a matrixed, cross-functional team environment
• Ability to galvanize and influence stakeholders across disciplines, at all levels

Pay Transparency - North America Compensation and Benefits

In the US, we offer a package of benefits including 3 weeks paid time off (to start), 80 hours sick time, 16 paid company holidays, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance and a 401(k). Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA.

About Electronic Arts

We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.