Kforce has a client that is seeking to hire a VP of Marketing in the Boston, MA area (can sit in a Boston suburb or Western, MA suburb). This position offers strong benefits and compensation package, 401(k), and an opportunity to join a growing company. The culture is flexible and family oriented. This is a hybrid role with a lot of flexibility - very real growth and great learning opportunity in the retail space, strong mentorship from leadership.

• Drive customer acquisition, lifetime value, and revenue growth
• Build and execute an integrated marketing strategy across retail, wholesale, CPG, e commerce, and branded products
• Partner with Operations to elevate merchandising, in store experience, and customer service
• Maintain a forward looking marketing roadmap aligned to business goals and market trends
• Lead brand storytelling, creative direction, and packaging strategy
• Guide high quality product launch plans and campaigns across all markets
• Increase store traffic, basket size, loyalty engagement, and category expansion
• Develop go to market strategies, sell in tools, and activation programs
• Strengthen brand awareness and product velocity across distribution channels
• Partner with Finance on disciplined budgeting and forecasting

• 10+ years of marketing leadership in CPG, QSR, retail, beverage, or multi unit consumer industries
• Proven success in brand, performance, CRM, and retail marketing
• Strong analytical, financial, and strategic planning skills
• Creative leadership and packaging/brand identity experience
• Ability to build and inspire high performing teams

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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