The Content & Services Product Solutions & Operations (PSO) team focuses on non-commerce performance products like lead generation, vertical products and app advertising across various industry verticals. We are seeking a Product Marketing Manager to lead go-to-market strategy for performance advertising solutions serving Travel and Entertainment advertisers. This role focuses on enabling advertisers to drive and measure real business outcomes such as bookings, revenue, and return on ad spend across complex, multi-step customer journeys. The ideal candidate brings deep experience working with Travel advertisers or closed-loop products as well as performance marketing teams, translating product capabilities into clear, outcome-driven narratives that resonate with key decision-makers.

• Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
• Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase.
• Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth.
• Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
• Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development.
• Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns.
• Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement.
• Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers.
• Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles.

Minimum Qualifications

• 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
• Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
• Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than Proxy metrics.
• Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
• Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.

Preferred Qualifications

• Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce.
• Experience building vertical-specific GTM strategies and sales enablement for performance advertising products.
• Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Comfort operating in fast-paced, ambiguous environments and influencing without direct authority.
• Global or cross-regional experience supporting international advertisers and sales teams.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

?For Pay Transparency?Compensation Description (Annually)

• The base salary range for this position in the selected city is $128000 - $290160 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
  1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
  2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
  3. Exercising sound judgment.